You might be surprised to learn that gut health is the latest buzzy topic on TikTok.
Under hashtags like #guttok, #guthealth and #guthealing, influencers and every day users alike are posting thousands of videos, sharing stories about their gut health struggles and remedies.
And they’ve raked in a little over a billion views.
Like with anything that skyrockets on TikTok, gut health’s popularity on the app can be attributed in part to the ease with which content creators can churn out quick and relatable videos about topics like how to reduce bloating or prevent symptoms of irritable bowel syndrome.
Another factor is that as users are looking to become more informed about their health on the app, they’re also looking for solutions—and the gut health community is offering them up.
For example, this year, a cleaner and easier way to get gut health information